Thu. Jan 17th, 2019

Book Launch To Help Alzheimer Society

(WINDSOR, ON) – Inspired by a chance encounter with a couple he met on the shores of Lake Temagami, professional photographer Don Martel, from Windsor, accomplished what most of us would think as unimaginable; cycle 8,200km alone across Canada.

Although pedalling solo, Don soon learned after leaving Vancouver, that he was never alone. And it’s those heart-warming and inspirational encounters with fellow Canadians that were the inspiration for his book, Loaves and Fishes, which debuts in the year of Canada’s 150th birthday.

Don’s life also has been touched by the dreaded Alzheimer’s disease. As a result, he dedicated his ride to the Alzheimer’s Society of Canada. Along the way he spread awareness about the disease and encouraged people he met to donate to the society.

A book launch and fundraiser is scheduled for August 23, from 7pm to 8:30pm at McKenzie Hall in Sandwich. Residents can meet the author, who will tell stories from his book and present a breath-taking audio-visual display of some of the 15,000 photographs he made along the way.

Five dollars from the sale of each book will help support the Alzheimer Society of Windsor and Essex County. Dementia is one of the fastest-growing diseases of the time and there is no cure or effective treatment. It is estimated that an estimated 564,000 Canadians are living with dementia, with over 7,120 living in Windsor-Essex.

Locally, ASWE provides programs and services to address the current needs of over 2,800 persons diagnosed with dementia and their partners in care, and that number is growing.


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